AWS cloud computing model was launched way back in 2006 by Amazon Web Services (a subsidiary of Amazon) when no firm had even thought of providing such type of services but Amazon ventured on this risk with this blue-ocean strategy and now, on this day, Amazon is the market leader of the whole cloud computing market with almost 70% market share. So far, one can infer that this new technology is flourishing and has been used by almost every firm, right from the startups to a few big 5 as well, but why is there so much hype in paying for the services to another company when one can have its own servers? WHY? AWS even provides services to thousands of government agencies and educational institutions. So, let’s see all the usage of AWS.

1. AWS offers affordability- The biggest benefit that AWS provides is cost-effectiveness. One can use the services as much as he can without worrying about the costs building up. As per the study, businesses can save up to 70% on computing power with this boon.

2. User Friendly- As soon as an individual signs up on Amazon Web Services, the interface that pops-up (AWS Management Console) makes the experience of the user comfortable and cordial. This interface gives access to a wide number of applications and services. AWS is so adaptable that even the first time users can manage it and can enhance their IT framework. For example-an auto-scaling option is a self-overseeing framework that adjusts automatically to the traffic entering into the servers.

3. Diverse Services- AWS started with the main agenda of giving cloud computing services but today, it has diversified into more than 70 services. Basically, it is a one-stop shop that caters to all our cloud computing and IT requirements and since all our needs get satisfied by one platform, the stress of keeping track of various services providers also evaporates. From offering services in database, software, mobile, analytics, networking to providing instructional videos to get familiar with this cloud powerhouse, AWS’s comprehensiveness has made life easier for businesses.

4. Data Protection- Almost every cloud provider comes up with the proposal of reliable encryption and security. NASDAQ, Dow Jones, Netflix, some of the few big organizations-all are testimony to the fact that AWS is the most secured and trusted cloud service in the world.

5. Unlimited Server Capacity- There must be something so intriguing about AWS that it is currently being used by over a million clients in almost 190 countries across the world. Suppose, tomorrow, Netflix again demands for the servers with unlimited bandwidth for their new goal for the next 5 years, AWS still can handle that for Netflix. There is nothing which AWS can’t do in the IT world and this is the reason why AWS rules the cloud computing space.

Amazon Web Services has a large number of well-known customers. McDonald's, Netflix, Unilever, Samsung, MI, BMW, ESPN, and Airbnb are just a few of them.

We all know about McDonald’s right? McDonald’s is a globally recognized burger and fast food franchise that operates over 37000 locations around the world and approximately serves 60 million millions customers every day. It also provides home delivery service and for such a large seller, it was made possible by Amazon Web Services in just four months. Therefore, one can’t doubt the services offered by this market leader in the cloud computing world and the benefit it offers depending upon the user’s preference.